Best Inbound Marketing Strategies

Do you need to revamp the marketing strategies your company is using? Utilize inbound marketing strategies to drive more traffic to your brand.

Marketing is one of the most important aspects of any business. Many sources indicate one percent of revenue is the ideal amount for small businesses to spend on marketing. However, most businesses spend much more. In fact, some new businesses reinvest as much as 50 percent of revenue earned into advertising techniques. Obtaining new customers is essential to creating a profitable business model. Therefore, you do need to invest in such marketing strategies. The important step in the process is choosing the marketing strategies offering high success rates for comparatively low investment rates. Several inbound marketing strategies fit those requirements. 

Inbound marketing comes in many forms. Some inbound marketing is possible to do in-house. Other inbound marketing strategies are best undertaken by external experts. Understanding the options, benefits, and costs involved with inbound marketing can help your company utilize it effectively. The information provided below can help you start that process.

What is Inbound Marketing?

In the marketing world, many techniques are divided into outbound and inbound categories. Outbound marketing is actively seeking out new customers through direct, and often uninvited, contact. Cold calling is one method of outbound marketing. Inbound marketing is a family of online marketing tools designed to draw customers in using more organic methods. It presents itself in less intrusive and more helpful ways than outbound marketing. Inbound marketing can also include marketing strategies designed to unobtrusively improve brand visibility. For example, search engine optimization (SEO) makes websites more visible when computer users conduct online searches that include certain words or phrases.

What Are the Benefits of Inbound Marketing?

Inbound marketing is often more cost-effective than outbound marketing. One reason is inbound marketing strategies are all computer-based. They do not require travel, such as to trade shows. Also, many outbound marketing strategies require constant work, such as cold calling potential clients. Inbound marketing strategies are far easier to set up. They do not generally require constant, repetitive action. Other potential benefits of inbound marketing include:

  • Better Return on Investment (ROI)

  • Higher Sales Conversion Rates Due to More Targeted Advertising

  • Better Customer Engagement and Retention Rates

  • Ability to Integrate Marketing Campaigns Across Several Platforms

Who Should Use Inbound Marketing? 

Inbound marketing strategies can work in any industry. Using such strategies often saves time and resources in the long run while helping brands grow. However, the initial implementation does take some time to become effective. There are also certain industries that tend to benefit more than others from inbound marketing strategies. Top industries in which such strategies are common include:

  • Healthcare

  • Travel

  • Media

  • Financial Services

  • Manufacturing

  • Information Technology

What Are Some of the Best Inbound Marketing Strategies?

Inbound marketing strategies are quite diverse. You can choose to apply several of them to improve the visibility of your company and attract more clients. Selecting certain strategies over others can seem like a daunting process. However, many strategies have already proven successful for years, such as proper use of SEO. Some of those top successful strategies include:

  • Proper Website Design (Including Well Thought Out Traffic Flow)

  • Creation of Mobile-Friendly Websites and/or App Integration

  • Constant Addition of New, Relevant Information to Your Website with a Persona-Driven Delivery System

  • Maintaining Active Social Media Accounts

  • Regular Blogging

What is an Inbound Marketing Agency and What Are Some Top Agencies?

Inbound marketing is often a complicated process. It requires creation and alignment of many different marketing strategies and platforms. Those platforms, such as social media accounts, must all work in sync to maximize chances of success. An inbound marketing agency is a company specializing in such techniques. Hiring an inbound marketing agency allows you and your team members to learn from inbound marketing experts and implement chosen marketing strategies faster than you can on your own. 

There are many inbound marketing agencies available in the United States, and even more are based in other countries but work with international clients. You may wonder how to select the right one for your business. First, consider the business size and how long it has been in operation. Certain companies specialize in helping new business owners get their businesses off the ground. Others are equipped to help larger businesses revitalize their marketing strategies. You must do your own search for a company that suits the needs of your company, but here are some top inbound marketing agencies in the United States to get your search started:

  • Ignite Visibility is based in California. It is operated by a professor at the University of California San Diego. The company is known for creating custom marketing solutions for its many clients. It is also known for its proprietary “Forecaster Method” used to help clients predict the results of new marketing campaigns and strategies.

  • WebFX is based in Harrisburg, Pennsylvania. It specializes in creating and optimizing digital marketing strategies for businesses experiencing rapid growth and expansion. It also offers a variety of other services, including e-commerce setup, website design, and SEO reporting.

  • SmartSites is a Paramus, New Jersey-based company with several specializations. Its services include website design and improvement of pay-per-click (PPC) campaigns. SmartSites experts help clients identify the audiences they wish to attract. Then they employ specific strategies to pull those audiences in.

  • Human has a main office in Irvine, California. It is a full-service agency that provides many levels of digital marketing. Human provides top inbound marketing options like improving social media strategies and creation of opt-in email campaigns.

  • SalesAmp is based in Providence, Rhode Island. It is a unique company that approaches inbound marketing beginning with an individual assessment of each company. The SalesAmp team identifies target audiences and helps clients clean up their customer contact lists. Video production, email marketing, and social media marketing are a few of the many other SalesAmp services available.

What Are the Costs Involved With Inbound Marketing?

The nature of inbound marketing strategies is such that the process is different for every company. Therefore, there is no way to predict the exact costs ahead of time. The best option is to assess your company budget and find an agency willing to work within that budget. Since every marketing campaign is customized, you may need to request custom quotes from several companies. Certain companies may also offer you free trial options to allow you to test out some of their services before making a final decision.